Every great angler’s journey begins with a rod.
And for the team behind Affinium, that connection has been lifelong.
What started as a personal obsession – adjusting, repairing and refining rods to suit real fishing demands – has evolved through 25 years of experience into something extraordinary. Knowledge earned on the bank, in workshops, in design rooms, and through relentless testing now forms the backbone of the Affinium Rod Range.
Each Rod was designed, engineered and tested in isolation, drawing on the combined expertise of NuFish’s development team, sponsored anglers, consultants and engineers. Every blank was pushed through exhaustive field testing, quality control and refinement. Only when a rod truly performed – without compromise – did it earn its place in the Affinium family.
The result is a range that feels purposeful in your hands, responsive under pressure and unmistakably refined in its behaviour.
No fillers. No shortcuts. Just Rods built with intent.
Affinium is not and update.
It is a new chapter.




